the dove girls

For this weeks article I read "Social Lubricant: How a Marketing Campaign Became the Catalyst for a Societal Debate" by Rob Walker. Walker uses the "Dove girls," who are not your ordinary ultra-thin models, but rather larger, more realistic females in nothing but their underoos. The marketing campaign has fired up quite a debate. Walker does a good job of clearing portraying the debate and the uproar of Dove's marketing.

The debate is whether the provocative images of these bigger woman is a positive or negative. It would be positive because these woman are more realistic then thin models, or negative because this does not follow the norm and these ladies are practically naked. He goes on by talking about Dove's marketing ideas, and how most media advertising is unrealistic. But marketing and advertising is one of the best ways of communication because everyone has an opinion. He then goes into women, and the pressures they face in society today.

Overall, I found Walker's article hard to follow. Yes, he presents a debate, but has no credibility on the subject. It would have meant more coming from a female who can relate. Walker also had no ethos, and nothing to do with his topic. This article merely shows the debate and gives information about Dove's marketing.