the dove girls

For this weeks article I read "Social Lubricant: How a Marketing Campaign Became the Catalyst for a Societal Debate" by Rob Walker. Walker uses the "Dove girls," who are not your ordinary ultra-thin models, but rather larger, more realistic females in nothing but their underoos. The marketing campaign has fired up quite a debate. Walker does a good job of clearing portraying the debate and the uproar of Dove's marketing.

The debate is whether the provocative images of these bigger woman is a positive or negative. It would be positive because these woman are more realistic then thin models, or negative because this does not follow the norm and these ladies are practically naked. He goes on by talking about Dove's marketing ideas, and how most media advertising is unrealistic. But marketing and advertising is one of the best ways of communication because everyone has an opinion. He then goes into women, and the pressures they face in society today.

Overall, I found Walker's article hard to follow. Yes, he presents a debate, but has no credibility on the subject. It would have meant more coming from a female who can relate. Walker also had no ethos, and nothing to do with his topic. This article merely shows the debate and gives information about Dove's marketing.

Jack3d

For this weeks free choice my topic is about a pre workout supplement called "Jack3d." Many consumers find it extremely effective and love the extra edge for their workouts. However, some believe its contents are harmful to the body. "Jack3d" contains ingredients such as Caffeine, Arginine, Creatine, and Beta Alanine. The combination of these ingredients are said to provide extreme energy and focus. So whats got people so riled up about jack3d??

This supplement has a few ingredients that come with a bad reputation. The first, Creatine, has a bad name and is thought of as a legal steroid. It's thought of as being dangerous to the body. Another ingredient with a bad rep is Beta Alanine. It makes the skin tingle and crawl. However, studies show healthy blood after continued use and no toxicity. There are no documented side effects to Creatine. In order to use this ingredient the consumer must drink 125 fl oz of water per day.

If directions are followed with the consumption of this product, there are no harmful side effects. Mostly everyone who is a user of the product has great results. This supplement provides abundant energy and focus for the body, along with muscle building capabilities.

Society is dead

For this week's blog I read the article "Society is dead:We have retreated into the iWorld" by Andrew Sullivan. Sullivan starts off by describing the streets of New York City and how they become quieter then before. He claims this is due to personal mp3 players and ipods "giving us a universe of our own." This is Sullivan building an argument, he makes a claim that some may consider true, but other may consider absurd. Sullivan says these people are "oblivious to the world around them." What he says next is what gives him the credibility to make this claim, he admits to being one of these people and being a user of "the little white box." So what makes him different from the others?

Upon leaving for a trip, Sullivan forgot something very important to him, his ipod. What was a panic at the time turned out to be a mind changing instance in his life. Now he can compare both lifstyles, one with the escape from society, and one without. Throughout the article Sullivan expresses his concern for our culture and society. He even backs it up with some numbers on how many people own ipods. Sullivan is portraying Americans to be close minded, and having no connection to the outside world.

This is a sound article and put together extremely well. Sullivan builds an argument, takes a stance, obtains credibility, and shows his concern.

Scent blocker vs. Scent lok

The sport of hunting has evolved tremendously over the last few years. The industry is booming with new technology in gear. Any serious hunter who is looking to be successful has to have the best of the best. The top two best selling camo lines in scent control are Scent-Blocker's Scent Shield along with Scent-lok. They both claim to be the most effective camo wear on the market, but there can only be one. Lets break it down and look at the science behind these two companies. Scent lok suits do exactly as their name proclaims, it locks your scent. The carbon material is suppose to be kept in a scent free container and locks the scent of the container. You are suppose to fill the container with a scent killing substance of your choice, and the carbon does the rest. The carbon locks the scent of the eliminating substance. In theory this would eliminate the hunter's scent in the field, but theres a few things wrong with this claim. If you go anywhere but the field upon removing the clothes, they are locking the scent of the air. Say you get dressed for a hunt and get into a vehicle, the carbon is now locking the scent of the vehicle. In order for scent lok's claim to be correct, a hunter would have to take the container to the field and get dressed there. This would not be comfortable in winter weather hunts. Although the technology is there, the idea is not practical. Robinson Outdoors Scent-Blocker Scent Shield has the best name in the industry. Like Scent-lok these suits are carbon activated, but each article of clothing comes with antimicrobial technology which inhibits the growth of odor causing bacteria. So not only does this suit lock the smell of scent killing substances, but the suit itself kills off human odor and prevents the growth of bacteria. Scent blocker has the best technology in the game, thus making their line of camo the most effective in the industry. See you in the woods.